February 17, 2015

{review} w3ll people expressionist bio extreme mascara

life in blush review of w3ll people mascara

I get a ridiculously amount of pleasure from opening a brand new tube of mascara and applying it to my lashes for the first time.


It does.

I fully accept that I may be the only person who gets really excited by that first, fresh coat of mascara and will stand here and own that level of nerdiness as some sort of compliment.


I recently picked up a tube of Β W3ll People’s Expressionist Bio Extreme mascara, after hearing how awesome it was, and after testing it out under all different circumstances here’s what I think (and if it’s worth the hype).


ingredients: aqua, beeswax, stearic acid, copernica cerifera, carnauba wax, castor isostearate beeswax succinate, glyceryl stearate, glycerin, benzyl alcohol, dehydroacetic acid, xanthan gum, cellulose, sodium hydroxide, hydrogenated palm glycerides, vitamin E, sunflower seed oil, geraniol, limonene, parfum

In other words, no harsh artificial chemicals or petroleum derivatives. It’s 100% cruelty-free paraben free, gluten-free, coal tar-free, aluminum-free and fiber-free. (and I’m currently checking into what makes up “parfum”)

wand: in my opinion the wand makes or breaks a mascara. You can have a great product, but if the wand is poorly designed then the mascara will look like sh*t on your lashes and you’ll never buy that brand again.

Luckily, this is not the case with W3ll People. Β Their mascara has a rubber wand with bristles of varying length that separate and lengthen each lash for an ultra dramatic and sexy finish.

A complete stranger came up to me and asked me what mascara I used because it was the first thing they noticed (holla!).

life in blush review of w3ll people mascara_wand

performance: this is the first green beauty mascara I’ve tried that’s given me dramatic lashes. We’re talking on par with Diorshow Black Out.

anne hathaway princess diaries

I’m serious.

The pros to this mascara are that it gives you full, sweeping lashes, and there’s no flaking or clumping. The only con I’ve found is that there is a wee bit of smudging that happens under your lower lash line mid-day. I’ve tried setting my concealer with powder to avoid this, and it does minimize it, but doesn’t take it away completely.

I’d definitely recommend this mascara for the “false eye lashes” effect it gives you, but just be aware that you should do a quick mirror check at least once during the day.

price: $26

where to buy: the detox market (online or in store)

And now to hit ‘publish’.

tom hanks

  • I am testing this out and it doesn’t smudge and lasts all day with two-three coats but doesn’t hold my curl. It makes my lashes look fantastic but I do prefer the Tarte Gifted mascara even though its not as healthy

  • OK gonna have to get some of this when I visit Austin next month. My mainstream luxury mascara of choice pre-clean beauty was Diorshow, so that comparison definitely perked my ears! I’m a little nervous about the smudging feedback, as I’m hella oily, but it’s so weird how some of these formulas knock it out of the park for some but not others (like with Lily Lolo for me vs. with Ru!)

    • Even with the smudging I still wear this mascara because of the dramatic, sweeping eye lashes it gives me. It’s THAT good. But you’re right, it’s funny how some of us experience certain results whereas others don’t. I’ll be curious to see how it performs for you!

    • I am testing it out now and it smudged with a light application but when I loaded it on, it was ok! Weird! It didn’t hold my curl though when I did three coats

      • That’s so interesting that it didn’t smudge with multiple applications! I gotta try that again and see if I don’t get different result. Also, my curl lasted the entire day so I’m surprised (and disappointed) yours didn’t!

  • my experiences with organic mascaras in the past wasn’t too great and while tarte has dominated by mascara life, I feel that it’s time to branch out! I’ll definitely check this out! ALSO, HOW DID I JUST FIND YOUR BLOG?? natural makeup and nerdy gifs??? perfection!

    • Ahh I’m so excited you did find me!! Welcome the Blusher community Maeve! xoxo

  • Oh. Sounds like a dream, and yes, agreed, the wand makes the mascara – and this shape in rubber is what the doctor prescribed for fuller, defined lashes.
    One Q from me πŸ™‚ While you’re at investigating the fragrance thing, could you pretty please ask them about hydrogenated palm glycerides?

    • Done and done! I just sent a note asking about it and will let you know what response I get πŸ™‚ xx

  • Shelby

    So glad to see you review this! I have been trying to decide on a natural mascara for ages and have heard so many mixed reviews on quite a few this was on my list and I am definitely going to pick it up! πŸ™‚

    • Hey Shelby! Yes I’d definitely recommend trying it, but just be aware of the smudging. Other than that it’s pretty freaking awesome πŸ˜€ If you do pick it up be sure to let me know what you think! xx

  • I really want to try this mascara! xx

  • I don’t own this mascara now, but I tried it when Shirley Pinkson herself gave me a makeover at a Follain event. IT. IS. SO. GOOD. Lasts all day, no flaking, no smudging, and so much length! Definitely picking it up once I’ve run out of mascaras.

    • Amazing! It’s great to hear that you’ve had no issues with smudging. Are you doing anything special? (p.s. love your profile pic!) xx

  • Stephanie

    I LOVE this mascara. It’s finally such a great mascara from the natural world!

    • I know eh?! I couldn’t believe the drama it gave my lashes! It’s my go-to now for nights out on the town πŸ™‚ Hope you’re having a great week Stephanie! xo

  • Margie

    The lengthening effect was CRAZY… could NOT believe they were my eyelashes!! The price seems reasonable for what you get…NO chemicals, although parfum usually means the scent is petroleum based πŸ™

    • Usually that’s the case, but I’m inquiring as I can’t believe this company would intentionally hide toxins, or The Detox Market would carry a brand less than completely clean. I should be able to provide an update soon!

  • Agree with everything you said. My only other con with this is the price, but I wait for 30% off promos at Pharmaca and suddenly it’s not so bad πŸ™‚

    • Love a good deal! I used to think $26 was ridonculously expensive, when compared to the price of a revlon mascara, but now it seems like the norm. Perhaps one day the price on all green beauty mascaras will drop to something more people can afford πŸ™‚ Thanks so much for saying hello Trina! xx

  • I love this mascara! I have yet to find a natural one I am yet as fond of.

    • Apart from this one what would be your next top pick? Curious to hear what you’ve tried/love!

      • I’ve tried the affordable Honeybee Gardens Truly Natural Mascara, and that was great for a more natural look. I hope to try the raved about Lily Lolo mascara next And Kimberly recommends the Pacifica one.

        • I’d say don’t bother with LL mascara – trying it now, and it gets clumpy easily, and flakes so much on me! πŸ™

          • That’s too bad it didn’t work for you! Thanks for the feedback.

          • thanks for the tip! I found the same thing (clumping, crazy flaking) with 100% Pure, but other people love it. Have you tried it?

          • Really? Not my experience at all! One of my faves. I don’t do well with wetter-feeling mascaras, so this formula was awesome for me because it was less wet and provided the length / held the curl.

          • Yes it’s so weird coz I’ve only heard raves for the LL mascara. Right now the product has dried out a little and application is easier (when it was brand new & wet I had some difficulties), tho it still flakes on me.

        • How does the Honeybee compare to KW in terms of the natural look it gives / overall performance?

          • I tend to reccomend the Honeybee Gardens one more often because of how accessible (it’s available at Ulta) and affordable it is. The actual results and performance are pretty comparable, however, the Honeybee Gardens is slightly more natural-looking and Kjaer Weis’ formula is more “wet”.