January 7, 2014

detox market pops up in holt renfrew!

detox market pop up in holtsThere’s more than one way now to get your fix of green beauty brands like Province Apothecary, Ilia Beauty, rahua, odacite and Olie Biologique thanks to the Holt Renfrew H Project.

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Holts, a luxurious department store known for curating the very best in fashion, beauty and accessories for their customer’s discerning eye, launched the H Project last May with the goal of showcasing artisan apparel, accessories, home decor and beauty.

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One of the 30 exclusive collaborations that comprise this unique ‘pop-up’ shopping experience is the Detox Market whose installation launched this past weekend at the Holts Yorkdale location and yesterday at the Bloor St. location (both in Toronto). Installations in Calgary and Vancouver will be launching this week.

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In my opinion, this is an important step for the green beauty industry because it signals an emerging acceptance by mainstream corporations, primarily dominated by cosmetic giants like L’oreal and Estee Lauder, of a growing consumer demand. Exposing more and more consumers to brands who are rewilding our skin care and cosmetics (taking it back to a more natural state) gives them the knowledge, and power, to take responsibility for what they put on their skin.

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If you live in Toronto, Calgary or Vancouver be sure to stop by and check out the Detox Market pop-up and treat yourself to one of the leading brands in green beauty!

  • Tara

    So exciting to see green beauty featured in such a huge store as Holts!! Each and every purchase we make helps! Thanks for sharing Sonja!

    • lifeinblush

      as I love to say – vote with your dollar! I’m absolutely ecstatic over this kind of exposure for green brands and hope to see the trickle effect take hold!

  • Alicia

    whoo-hooooo province apothecary !!!!!!

  • Margie

    So glad Province Apothecary is front and center…a quality skin care line not to be missed!!

  • Mademoiselle nature

    Nice! where is this store located?

    • lifeinblush

      The Detox Market is located in Canada (Toronto) and the USA (LA). Holt Renfrew is exclusive to Canada.

      Have a great day! xo